Miu Miu Store

The Miu Miu Store sits on Lisbon’s Avenida da Liberdade, where the identity of the Pombaline building remains intact. The project remodels the existing shop and reorganises layout and display, bringing clarity, light and a stronger dialogue with the avenue. In addition, the storefront composition improves transparency while the historic reading of the façade stays clear.

Inside, the design integrates the brand aesthetic with care. Proportions, alignments and materials respect the original structure, while a contemporary tone adds precision and ease of use. Moreover, circulation is intuitive. Entry, browsing, fitting and service areas follow a clear sequence that supports quiet viewing and quick purchase.

Material choices balance elegance and durability. Stone and historic details remain visible, and new finishes sit alongside them with restraint. Lighting highlights products without glare and softens transitions between zones. Acoustic treatment reduces background noise, and concealed services keep the space calm and legible.

Finally, the Miu Miu Store achieves a measured balance between conservation and update. The Pombaline character stays present, and refined interiors deliver an immersive brand experience on one of Lisbon’s most emblematic avenues.