Nestlé The Good Store

Nestlé The Good Store is a concept space on the brand’s campus in Linda-a-Velha. It brings together sensory architecture, active sustainability and a coherent brand experience.

The project respects the building’s original architecture and reinterprets it with contemporary elements. These strengthen transparency and the connection to nature. The façade preserves the existing stone plinth and adds a new glazed opening. A green wall uses low-maintenance succulents.

Inside, the space feels bright, fluid and immersive. Skylights and wide openings enhance natural light. Materials such as timber, ceramic and terrazzo with recycled glass set a warm and sustainable architectural language. The design incorporates key brand elements, including the Nestlé logo engraved on the concave central counter, which reinforces the link between form and brand narrative.

Modular furniture, tasting areas, workshop zones and digital interactivity make the store versatile and dynamic. The team chooses responsible materials and manages energy and water efficiently to minimise environmental impact and reflect Nestlé’s sustainability commitments.

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