Nestlé The Good Store

Nestlé The Good Store is a pioneering concept space, located within the brand’s campus in Linda-a-Velha, this store was conceived as a fusion of sensory architecture, active sustainability, and immersive brand experience.

The project respects the building’s original architecture, reinterpreting it with contemporary elements that enhance transparency and the connection with nature. The façade preserves the existing stonework, now complemented by a new glazed opening and a green wall composed of low-maintenance succulents – a gesture of reconnection between built form and landscape.

Inside, the space is bright, fluid, and immersive. Natural light is amplified through skylights and generous openings, while materials such as wood, ceramic, and terrazzo with recycled glass define a warm and sustainable architectural language. Brand elements are incorporated with precision and elegance, reinforcing the link between form and narrative.

Featuring modular furniture, tasting areas, workshops, and digital interaction, the store was designed as a versatile, living organism. From the selection of responsible materials to the efficient management of energy and water resources, every aspect of the store was designed to minimise environmental impact and reflect Nestlé’s sustainability commitments.